Posts tagged "marketing"
Pay via WeChat

Pay via WeChat

Featured article from Digital Jungle  WeChat recently opened its online payment platform to its users, which promises a great success in the future for consumers and for brands. 37% of Chinese social network use all of Weibo, WeChat and SNS. This is 79% of Whatsapp’s total global monthly active users. Remember WeChat? Or Weixin as...
Understanding China’s Countryside Market

Understanding China’s Countryside Market

Featured article from Digital Jungle   In 2012, the Telegraph reported that for the first time in history, China’s urban population exceeded that of its rural countryside.Even though China’s cities now hold approximately 51.27% of China’s nearly 1.35 billion people, the over 650 million rural dwellers should not be forgotten when Western brands market to...
How to Successfully Choose a Chinese Brand Name for Your Western Company

How to Successfully Choose a Chinese Brand Name for Your Western Company

. Article by Aaron Posehn . After working hard to build a profitable company at home, you may now be wondering if it would be viable to extend your product lines into new and foreign markets. Although you could try selling it anywhere in the world that makes sense to you, one of the places...

How Small- and Mid-Sized Chinese Companies Can Win in North American Markets (中文 bilingual version)

Guest post by George Becker Since the founding of his own company in 1993, experienced publicist George Becker’s clients have appeared on the front page of The Wall Street Journal, in the business section of The New York Times, and on NBC’s The Today Show.  In this LCB guest article, Becker points out some common...