Posts tagged "digital marketing"
Pay via WeChat

Pay via WeChat

Featured article from Digital Jungle  WeChat recently opened its online payment platform to its users, which promises a great success in the future for consumers and for brands. 37% of Chinese social network use all of Weibo, WeChat and SNS. This is 79% of Whatsapp’s total global monthly active users. Remember WeChat? Or Weixin as...
Strategies for Actively Engaging Modern Chinese Tourism

Strategies for Actively Engaging Modern Chinese Tourism

Featured article from Digital Jungle   A booming economy and expanding middle class with newly disposable income has made China the number one most sought after outbound tourism market in the world. Nearly 100 million tourists from mainland China went abroad in 2013 and set a new record with total expenditures of $102 billion in...
Chinese Students Turn to Social Media When Selecting Foreign Universities

Chinese Students Turn to Social Media When Selecting Foreign Universities

Featured article from Digital Jungle   University recruiters must make their presence known in the busy lives of Chinese high school students and one good way to do this is through social media marketing. The potential of this medium is endless as it can reach users anywhere and at any time, so it’s not surprising...
From Budweiser to Tommy Hilfiger: Digital Chinese New Year Campaigns

From Budweiser to Tommy Hilfiger: Digital Chinese New Year Campaigns

Featured article from Digital Jungle The Year of the Horse is just around the corner and following is a round-up of some of the best digital Chinese New Year campaigns. The Year of the Snake is slithering away and people all across China are making New Year’s resolutions while filling hongbao envelopes and preparing family meals....
Digital Jungle: Establishing the Digital Presence of Western Brands in China

Digital Jungle: Establishing the Digital Presence of Western Brands in China

A Beijing-based entrepreneur talks about how his digital marketing agency links Western companies to Chinese consumers. By Aaron Posehn In this article, I sit down with Dr. Mathew McDougall, the founder and CEO of Digital Jungle, a Beijing-based digital marketing agency that helps to establish Western brands looking for a place in the Chinese market....
China’s Top 5 Digital Trends in 2014

China’s Top 5 Digital Trends in 2014

Guest post by Dr. Mathew McDougall Digital marketing has been taking off in China for the last 5 years and there doesn’t seem to be any slowing down. So, today we would like to take a look at the top 5 trends for 2014. These top 5 trends are the rise of M-commerce, the decline...