Posts tagged "chinese market"

How Franchising Works in China

By Thibaud Andre Franchising in China has gained momentum Franchising in China has already been on its way for the last decade with a lot of international companies entering the market. It is easy to find such famous brands as H&M, MacDonald, L’Oreal, IKEA or Starbucks in metropolitan Chinese cities such as Shanghai and Beijing....
Cleaning China's Air: An Interview with IQAir China's VP, Mike Bearden

Cleaning China’s Air: An Interview with IQAir China’s VP, Mike Bearden

By Aaron Posehn   With the steady drumbeat of dire headlines and warnings about China’s air pollution, indoor air quality has become a very important subject for locals and expats alike in major cities like Beijing and Shanghai. In this interview I sit down with Mike Bearden, Vice President of IQAir China, one of the best-known...

The Crisis of Confidence in the Chinese Food Industry Benefits Recognizable Foreign Brands

Guest article by Matthew J. Van Den Hooven and Ji Ran   The baby milk (melamine) scandal happened in 2008 in China and took four infants lives. It injured over fifty thousand more infants who may continue to suffer the effects of this poison milk for the rest of their lives. A series of actions...
Chinese Students Turn to Social Media When Selecting Foreign Universities

Chinese Students Turn to Social Media When Selecting Foreign Universities

Featured article from Digital Jungle   University recruiters must make their presence known in the busy lives of Chinese high school students and one good way to do this is through social media marketing. The potential of this medium is endless as it can reach users anywhere and at any time, so it’s not surprising...
From Budweiser to Tommy Hilfiger: Digital Chinese New Year Campaigns

From Budweiser to Tommy Hilfiger: Digital Chinese New Year Campaigns

Featured article from Digital Jungle The Year of the Horse is just around the corner and following is a round-up of some of the best digital Chinese New Year campaigns. The Year of the Snake is slithering away and people all across China are making New Year’s resolutions while filling hongbao envelopes and preparing family meals....
Digital Jungle: Establishing the Digital Presence of Western Brands in China

Digital Jungle: Establishing the Digital Presence of Western Brands in China

A Beijing-based entrepreneur talks about how his digital marketing agency links Western companies to Chinese consumers. By Aaron Posehn In this article, I sit down with Dr. Mathew McDougall, the founder and CEO of Digital Jungle, a Beijing-based digital marketing agency that helps to establish Western brands looking for a place in the Chinese market....

Marketing Products to Chinese Consumers

Guest post by Courtney Gordner Households around the world have certain basic needs in common. They need food, shelter and a sense of security. They often enjoy common bonds with those closest to them who share that household. However, there are also certain differences that arise based on culture and experiences. This is why when...
Air purifier options and sales boom amid China's pollution

Air purifier options and sales boom amid China’s pollution

By Aaron Posehn If you currently live in China, and especially in one of its larger cities like Beijing or Shanghai, you are surely well-acquainted with the recent wave of pollution that eerily envelopes the tallest of buildings, often making it difficult to see even a kilometer in the distance. Although I can remember looking...
China’s Top 5 Digital Trends in 2014

China’s Top 5 Digital Trends in 2014

Guest post by Dr. Mathew McDougall Digital marketing has been taking off in China for the last 5 years and there doesn’t seem to be any slowing down. So, today we would like to take a look at the top 5 trends for 2014. These top 5 trends are the rise of M-commerce, the decline...
Gold (License) Plated: Economics and Car Ownership in Shanghai

Gold (License) Plated: Economics and Car Ownership in Shanghai

The price of Shanghai license plates is skyrocketing, but can it go on forever? By Lisa Sun A family friend is selling his old car, an outdated Jinbei minivan with a rotting exterior. It’s a tough sell but for one alluring detail: It comes with a free Hu A (沪A) Shanghai license plate, and this tiny piece...
Obama and Romney's Fighting Words: What “Getting Tough on China” Really Means for Business

Obama and Romney’s Fighting Words: What “Getting Tough on China” Really Means for Business

Whether it is Obama or Romney who wins the 2012 presidential election, either candidate will have to deal with the fallout of the political cycle and what their campaign promises actually mean for U.S.-China trade relations.

China: A Place to Explore Business Ideas and Possibilities

By Brianna Zhang, MBA I often find myself in conversations that ultimately deviate to something about China. I truly cannot help myself.  I think China is absolutely fascinating. My most recent conversation was with a well-traveled gentleman from Mexico.  He spoke about his many travels, including a visit to China in the 1980s.  He recalls...