Posts tagged "business in china"

Recognizing the Difference Between American and Chinese Consumers

Guest post by Courtney Gordner For American businesses reaching out into the global market, it’s important to understand that what moves consumers in one country does not necessarily draw consumers in another. Many international brands have seen success by marketing to consumers in ways that might puzzle customers in their home countries. After all, ethnocentrism...
China Meets Texas: What to Do When Cultural Differences Collide?

China Meets Texas: What to Do When Cultural Differences Collide?

By Ward Chartier Though I lived and worked in Texas for 16 years, I wasn’t born there.  While in Texas I learned quite a bit about Texas culture, and even learned to distinguish the East Texas accent from the West Texas accent.  What struck me most about Texas culture is the rugged individualism and self-reliance...