Posts tagged "branding"

How Franchising Works in China

By Thibaud Andre Franchising in China has gained momentum Franchising in China has already been on its way for the last decade with a lot of international companies entering the market. It is easy to find such famous brands as H&M, MacDonald, L’Oreal, IKEA or Starbucks in metropolitan Chinese cities such as Shanghai and Beijing....
Understanding China’s Countryside Market

Understanding China’s Countryside Market

Featured article from Digital Jungle   In 2012, the Telegraph reported that for the first time in history, China’s urban population exceeded that of its rural countryside.Even though China’s cities now hold approximately 51.27% of China’s nearly 1.35 billion people, the over 650 million rural dwellers should not be forgotten when Western brands market to...
How to Successfully Choose a Chinese Brand Name for Your Western Company

How to Successfully Choose a Chinese Brand Name for Your Western Company

. Article by Aaron Posehn . After working hard to build a profitable company at home, you may now be wondering if it would be viable to extend your product lines into new and foreign markets. Although you could try selling it anywhere in the world that makes sense to you, one of the places...
Chinese Students Turn to Social Media When Selecting Foreign Universities

Chinese Students Turn to Social Media When Selecting Foreign Universities

Featured article from Digital Jungle   University recruiters must make their presence known in the busy lives of Chinese high school students and one good way to do this is through social media marketing. The potential of this medium is endless as it can reach users anywhere and at any time, so it’s not surprising...
From Budweiser to Tommy Hilfiger: Digital Chinese New Year Campaigns

From Budweiser to Tommy Hilfiger: Digital Chinese New Year Campaigns

Featured article from Digital Jungle The Year of the Horse is just around the corner and following is a round-up of some of the best digital Chinese New Year campaigns. The Year of the Snake is slithering away and people all across China are making New Year’s resolutions while filling hongbao envelopes and preparing family meals....
Digital Jungle: Establishing the Digital Presence of Western Brands in China

Digital Jungle: Establishing the Digital Presence of Western Brands in China

A Beijing-based entrepreneur talks about how his digital marketing agency links Western companies to Chinese consumers. By Aaron Posehn In this article, I sit down with Dr. Mathew McDougall, the founder and CEO of Digital Jungle, a Beijing-based digital marketing agency that helps to establish Western brands looking for a place in the Chinese market....