Posts tagged "all business is local"

Marketing Products to Chinese Consumers

Guest post by Courtney Gordner Households around the world have certain basic needs in common. They need food, shelter and a sense of security. They often enjoy common bonds with those closest to them who share that household. However, there are also certain differences that arise based on culture and experiences. This is why when...

Recognizing the Difference Between American and Chinese Consumers

Guest post by Courtney Gordner For American businesses reaching out into the global market, it’s important to understand that what moves consumers in one country does not necessarily draw consumers in another. Many international brands have seen success by marketing to consumers in ways that might puzzle customers in their home countries. After all, ethnocentrism...

“All Business Is Local,” for Shanghai-based CEIBS Dean, John Quelch

Dr. Quelch’s book All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World is a different spin on the old “buy-local” argument, whereby the argument is that all business is, indeed, local. It might be obvious to anyone that really considers why any business would consider selling product anywhere without understanding...