Marketing + Branding

What We Can Learn From Apple’s Approach to the Chinese Market

Guest post by Courtney Gordner Never let it be said you can’t teach an old dog new tricks. At least the saying can be put to rest when referring to Apple. The company has been trying to break into the notoriously guarded and fickle Chinese market and it looks like they may be pulling it...
Digital Jungle: Establishing the Digital Presence of Western Brands in China

Digital Jungle: Establishing the Digital Presence of Western Brands in China

A Beijing-based entrepreneur talks about how his digital marketing agency links Western companies to Chinese consumers. By Aaron Posehn In this article, I sit down with Dr. Mathew McDougall, the founder and CEO of Digital Jungle, a Beijing-based digital marketing agency that helps to establish Western brands looking for a place in the Chinese market....

Marketing Products to Chinese Consumers

Guest post by Courtney Gordner Households around the world have certain basic needs in common. They need food, shelter and a sense of security. They often enjoy common bonds with those closest to them who share that household. However, there are also certain differences that arise based on culture and experiences. This is why when...
China’s Top 5 Digital Trends in 2014

China’s Top 5 Digital Trends in 2014

Guest post by Dr. Mathew McDougall Digital marketing has been taking off in China for the last 5 years and there doesn’t seem to be any slowing down. So, today we would like to take a look at the top 5 trends for 2014. These top 5 trends are the rise of M-commerce, the decline...
Why Racist Business Practices Will Hurt You in the Global Market

Why Racist Business Practices Will Hurt You in the Global Market

Guest post by Courtney Gordner  Earlier this year, General Motors was forced to apologize and pull an ad that referred to China as “The Land of Fu Manchu.” If you’re unaware, Fu Manchu is a fictional character depicted as a criminal mastermind in a 1932 film who convinces other Asian men to kill off white...

Recognizing the Difference Between American and Chinese Consumers

Guest post by Courtney Gordner For American businesses reaching out into the global market, it’s important to understand that what moves consumers in one country does not necessarily draw consumers in another. Many international brands have seen success by marketing to consumers in ways that might puzzle customers in their home countries. After all, ethnocentrism...

How Small- and Mid-Sized Chinese Companies Can Win in North American Markets (中文 bilingual version)

Guest post by George Becker Since the founding of his own company in 1993, experienced publicist George Becker’s clients have appeared on the front page of The Wall Street Journal, in the business section of The New York Times, and on NBC’s The Today Show.  In this LCB guest article, Becker points out some common...
LCB Top 10 Articles of 2012

LCB Top 10 Articles of 2012

We review many great articles at Learn Chinese Business, both from our regular contributors and guest bloggers, and it’s hard to pick winners.  Recently, though, our editorial team got together in a Google hangout and discussed which posts we thought were the very best in 2012.  It was an important year for our website and...
Weibo vs. WeChat – Brand Leveraging on Chinese Social Media

Weibo vs. WeChat – Brand Leveraging on Chinese Social Media

China's social media landscape offers unique ways to connect with customers By Lisa Sun I've been trying to write this article since last week. And yet, I've found so many ways to procrastinate despite having no access to Facebook or Twitter or YouTube. Why? Because in China, there are just as many Web 2.0 distractions. In fact,...