Marketing + Branding
Establishing a Literary Agency in Taiwan: An Interview with Gray Tan

Establishing a Literary Agency in Taiwan: An Interview with Gray Tan

In this article, LCB’s managing editor, Aaron Posehn, sits down with Gray Tan (譚光磊), president of The Grayhawk Agency (光磊國際版權經紀有限公司), to discuss his experience establishing a literary agency in Taiwan. This post is the fifth in a series of interviews on entrepreneurship in Greater China. A listing of all interviews can be found here.  ...
Marketing on WeChat: An Interview with WalktheChat Co-Founder, Thomas Graziani

Marketing on WeChat: An Interview with WalktheChat Co-Founder, Thomas Graziani

Guest post by Thibaud Andre   I recently met with Thomas Graziani, co-founder of marketing & IT agency WalktheChat. I talked with him about the development of WeChat and the payment war with Alibaba and Apple.   Andre: Hi Thomas. You co-founded WalktheChat, which focuses on helping companies to use WeChat to promote themselves in China. Why did...
Cosmetic brands in China : naming is branding

Cosmetic brands in China : naming is branding

Guest article by Céline Chen Dior, Chanel, Yves Saint Laurent… All these successful designers have given their family brands an eponymous name, making it sound elegant, luxurious, glamorous. What happens in China, when the language doesn’t allow its original pronunciation to sound as graceful as it actually is ? In order to appeal to the local population,...
Pay via WeChat

Pay via WeChat

Featured article from Digital Jungle  WeChat recently opened its online payment platform to its users, which promises a great success in the future for consumers and for brands. 37% of Chinese social network use all of Weibo, WeChat and SNS. This is 79% of Whatsapp’s total global monthly active users. Remember WeChat? Or Weixin as...

How Franchising Works in China

By Thibaud Andre Franchising in China has gained momentum Franchising in China has already been on its way for the last decade with a lot of international companies entering the market. It is easy to find such famous brands as H&M, MacDonald, L’Oreal, IKEA or Starbucks in metropolitan Chinese cities such as Shanghai and Beijing....
4 Lessons You Can Learn from eBay’s Failure in China

4 Lessons You Can Learn from eBay’s Failure in China

. Guest post by Courtney Gordner   When it comes to companies expanding into foreign markets for the first time, there is no such thing as “too big to fail.” Instead, the observer may find that this old adage instead holds true: the bigger they are, the harder they fall. In this way, an American...
Understanding China’s Countryside Market

Understanding China’s Countryside Market

Featured article from Digital Jungle   In 2012, the Telegraph reported that for the first time in history, China’s urban population exceeded that of its rural countryside.Even though China’s cities now hold approximately 51.27% of China’s nearly 1.35 billion people, the over 650 million rural dwellers should not be forgotten when Western brands market to...
Strategies for Actively Engaging Modern Chinese Tourism

Strategies for Actively Engaging Modern Chinese Tourism

Featured article from Digital Jungle   A booming economy and expanding middle class with newly disposable income has made China the number one most sought after outbound tourism market in the world. Nearly 100 million tourists from mainland China went abroad in 2013 and set a new record with total expenditures of $102 billion in...
How to Successfully Choose a Chinese Brand Name for Your Western Company

How to Successfully Choose a Chinese Brand Name for Your Western Company

. Article by Aaron Posehn . After working hard to build a profitable company at home, you may now be wondering if it would be viable to extend your product lines into new and foreign markets. Although you could try selling it anywhere in the world that makes sense to you, one of the places...
Chinese Students Turn to Social Media When Selecting Foreign Universities

Chinese Students Turn to Social Media When Selecting Foreign Universities

Featured article from Digital Jungle   University recruiters must make their presence known in the busy lives of Chinese high school students and one good way to do this is through social media marketing. The potential of this medium is endless as it can reach users anywhere and at any time, so it’s not surprising...
Using Holidays and Festivals to Market to Chinese Consumers

Using Holidays and Festivals to Market to Chinese Consumers

By Courtney Gordner American businesses are quite familiar with the benefits of using holidays to their advantage in order to draw customers to their establishments. Some holidays are practically treated as demanding individuals go out and shop. And for major holidays, you’d be challenged to go into stores and not see color themed items readily...
From Budweiser to Tommy Hilfiger: Digital Chinese New Year Campaigns

From Budweiser to Tommy Hilfiger: Digital Chinese New Year Campaigns

Featured article from Digital Jungle The Year of the Horse is just around the corner and following is a round-up of some of the best digital Chinese New Year campaigns. The Year of the Snake is slithering away and people all across China are making New Year’s resolutions while filling hongbao envelopes and preparing family meals....