Anyone Read This Book? What Chinese Want: Culture, Communism and the Modern Chinese Consumer  ….we’ve heard good things about it on forums, and the reviews look great too, although there are only five. Would love to say we have a review for you on it, but in this case we’re putting the question out there to you everyone interested in Chinese business, or doing business in China to get an idea of your thoughts on the subject.

Of course, there are numerous articles on how to modify products for the Chinese consumer, about trending Chinese fashion interests, and about Chinese consumer behavior, but we would really like to know how this book covers the subject of Chinese consumer behavior any differently than the hundreds of articles already available on the Chinese consumer?

Thoughts/opinion?