China is becoming the largest consumer nation, as their economy turns inward to fan domestic spending. With a very long history of face-to-face bargaining, it’s hard to imagine Chinese consumers going online to buy their goods, but it’s coming, and international ecommerce merchants should be ready. There’s no need to start learning Chinese. There are a lot of tips and strategies that can help American internet merchants penetrate the Chinese market, without having to spend years (seriously) learning Chinese.
But, how should ecommerce merchants go about reaching Chinese online shoppers? Is China’s internet market the same as what we have in the west? What about China SEO or using social media to reach China’s internet shoppers?
These are all questions ecommerce merchants are asking themselves. Michael Hurwitz covers in two blogs recently published at FastPivot.com :
1) Market to China’s Internet Shoppers, Part I.
2) How to Market to China’s Internet Shoppers, Part II.
Michael Hurwitz, is a China-based internet marketing specialist, specializing in copywriting, marketing strategy, market analysis, analytics, etc.. He is currently available for freelance assignments. Contact him here.